One of America's Biggest Movie Theater Chains Is Switching to Pepsi and People Aren't Happy (2024)

Regal Cinemas has decided to ditch Coca Cola products.

At this point, no one should be surprised by anything that happens on Brand Twitter, but honestly, the 20-tweet back-and-forth between Regal Cinemas and Pepsi was the kind of cringe that most of us don't experience unless we re-read our middle school diary entries. The exchange started at noon on Tuesday, when the Pepsi account tweeted "Hello @RegalMovies," and punctuated its greeting with the wide-eyed emoji.

For two hours, the two brands talked to each other, responding with movie quotes pulled from Anchorman, Austin Powers, Taxi Driver, and Love Actually, among others. After Pepsi pulled out a line from Pretty Woman ("I'm gonna treat you so nice, you're never gonna let me go"), it ended the exchange with a movie poster-style announcement that Pepsi products would be coming to Regal Cinemas this spring.

According to Variety, Pepsi is about to become Regal's exclusive vendor of non-alcoholic beverages, and the first of the Big Three cinema chains to break from Coca-Cola. (AMC and Cinemark will continue to serve a wide variety of comically overpriced co*ke products). In addition to Pepsi and Diet Pepsi, Regal also plans to roll out other Pepsi-owned beverages including AMP Game Fuel, Bubly sparkling water, Lifewater, Mountain Dew, and Pure Leaf teas.

One of America's Biggest Movie Theater Chains Is Switching to Pepsi and People Aren't Happy (2)

"This is something where the stars aligned," John Curry, Regal's senior VP of foodservice, told Variety. "Pepsi and Regal just share a mutual passion and excitement for the moviegoing experience."

Although Pepsi and Regal might have a mutual passion for each other, some moviegoers were less enthusiastic about this new pairing. "Apparently @Regal is switching to @Pepsi over @CocaCola," one person tweeted. "So It looks like I'll be saving a ton on concessions in 2020. Thanks for helping me stick to those New Years Resolutions!" Another added that the brand-swap "felt like a betrayal," while a woman named Katy called it "the worst day of my life."

Regal currently operates 546 theaters in 42 states, Washington D.C., and Guam. (According to AMC, it operates "approximately 1,000" theaters worldwide, while Cinemark has 344 theaters in 41 states, and another 204 scattered throughout 15 countries in Latin America). Variety reports that Regal's owner, Cineworld, already serves Pepsi products in its theaters in the United Kingdom.

Although Regal has called its new relationship with Pepsi "an epic love story," it sounds like the opening scene to a horror film for co*ke lovers. Food & Wine has reached out to Regal Cinemas for comment.

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One of America's Biggest Movie Theater Chains Is Switching to Pepsi and People Aren't Happy (2024)

FAQs

One of America's Biggest Movie Theater Chains Is Switching to Pepsi and People Aren't Happy? ›

One of America's Biggest Movie Theater Chains Is Switching to Pepsi and People Aren't Happy. Regal Cinemas has decided to ditch Coca Cola products. Jelisa Castrodale has been a staff writer with Food & Wine since 2019.

Is the movie Theatre business dying? ›

Theater chains have closed dozens of theaters in recent years, and, as of last year, ticket sales were still one-third lower than in 2019. And yet despite all that, movie theaters persist, and part of the reason they haven't died out might actually have to do with their unique architecture.

Why did Regal switch to Pepsi? ›

Why did you switch from co*ke to Pepsi? Regal's vendors and partners can occasionally change. Regal and Pepsi share a mutual passion for entertainment into every aspect of the movie-going experience. We're excited to offer a diverse PepsiCo cast of products at Regal locations nationwide.

Why are Cinemas not popular anymore? ›

Movies have always been interwoven with media since the 20th century, but the way audiences watched them has changed. Viewers don't have to go to movie theaters anymore now that movies and TV shows are on streaming services or can be illegally pirated at home.

What is the most popular movie theater chain in the US? ›

If you're like most Americans, there's a good chance it was an AMC theater. With a history dating back to 1920, AMC has become the world's largest cinema chain.

Why are cinemas in decline? ›

Cinema attendance has been challenged over the past decade as more and more titles have become accessible for at-home viewing. On top of this, in many markets around the world, the COVID-19 pandemic halted film production, temporarily closed movie theatres and delayed new releases.

Are movie theaters dying in 2024? ›

This question is becoming as ubiquitous as bankruptcy filings by theater chains. Spoiler Alert: I don't think the end of movie theaters is growing near. But 2024 is certainly testing my confidence. Box office for the entire month of May was $ 520 million.

What ingredient was removed from Pepsi? ›

Pepsi had previously removed the ingredient 4-methylimidazole, or 4-MEI, from Pepsi beverages in California. Last year, the state ruled the ingredient a carcinogen and required companies that use it either to change their products' recipes or clearly label them as containing 4-MEI.

Why choose Pepsi over co*ke? ›

He goes on, “Pepsi is also characterized by a citrusy flavor burst, unlike the more raisiny-vanilla taste of co*ke.” Those observations are in line with the ingredients. Pepsi contains citric acid, while co*ke does not. Pepsi also has slightly more sugar, calories, and caffeine while co*ke has a tiny edge in sodium.

Why did they boycott Pepsi? ›

The chain said it had deployed signs in-store that blamed "unacceptable price increases" for the move. It marks the latest high-profile spat between European supermarket chains and major grocery producers since the cost of living crisis began in the wake of Russia's war with Ukraine.

Will movie theaters become obsolete? ›

Will movie theaters survive when audiences can stream new releases? Yes, movie theaters will survive even with the growth of streaming services. Not all new releases can be streamed yet and that will likely remain the case for quite some time. You still have to go to the theater to watch the newest movies.

Why is no one going to the movies anymore? ›

In recent years, there has been a surge in movie ticket pricing, which has been turning people off. Additionally, movies hit streaming services and digital weeks after films are released in theaters, barely giving these movies room to breathe.

Are movies on the decline? ›

Film is contracting. Fewer major players are releasing a smaller number of titles for a shrinking revenue pie. That's bad news for consumers as it means less high-quality movies to enjoy. Even with earned concessions from the various strikes, this means less money flowing to the creative community overall.

What movie theater chain went out of business? ›

After 101 years of running some of Southern California's most famous movie theaters, Metropolitan Theatres Corporation recently filed for bankruptcy. L.A.'s oldest theater exhibitor has been owned by four generations of the Corwin family and screening movies since the silent era.

Where is the oldest movie theater in America? ›

According to Guinness, the oldest US movie theater still in use is the Washington Iowa State Theater in.... yes, Iowa. It opened its doors in May of 1897 and is still showing movies to this day.

Do movie theaters make money anymore? ›

Already, the industry is seeing improvements in ticket sales. Through Monday, the 2023 box office has tallied $958.5 million in ticket sales, up nearly 50% compared to last year and down just 25% from 2019, according to data from Comscore.

Is Theatre becoming less popular? ›

The adults who reported seeing a musical theater production fell from about 17 percent to 10 percent; the number for nonmusical plays dropped from about 9 percent to 5 percent. Attendance for ballet, opera and classical music performances saw similarly dramatic decreases.

Are people going to movie theaters less? ›

People are returning to movie theaters after the pandemic emptied them in 2020, but the recovery is slow and painful. Between 2000 and 2019, ticket sales had been on a slow decline, slowing from 5 per person per year to 3.7 in 2019. The pandemic saw ticket sales plummet to 0.7.

Is the movie theater industry profitable? ›

Revenue has fallen at a CAGR of 6.1% to $15.3 billion through the end of 2024. Profitability has returned following pandemic lows thanks to theatres implementing monthly subscription programs and offering premium concessions, but overall profit remains depressed from where it was in 2019.

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