TikTok for Business on LinkedIn: Introducing TikTok Works — a new series exploring how TikTok drives real… | 12 comments (2024)

TikTok for Business

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Introducing TikTok Works — a new series exploring how TikTok drives real results for brands. 📈 We compiled research from Kantar, Nielsen, NCSolutions, Fairing, and more to showcase how TikTok generates business outcomes, unmatched product discovery and effective brand building, and how you can put TikTok ads to work for your business. Learn more: http://ms.spr.ly/6049dgfID

TikTok Works to drive results for brands | TikTok For Business Blog

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Elizabeth Hayden

Account Director at Quaker City Mercantile (Formerly GYRO Worldwide)

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Corianda Dimes any updates on when alcohol brands will be allowed to promote on TikTok?

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melissa Funderburk

Article writing writing freely I'm a hard passionate worker I believe in empath because I'm her.

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I use do do reels for them digital reel creator

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Godwin Chukuwemerie

--

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TikTok what can I do in other to make money from your app

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Jack Vale

Customer journey obsessed | Sales and Customer Success Team Lead

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Anders

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#itworks .. I♥️TikTok

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Esther Dawson

Marketing Director at ODV

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Ooooh Jaime...

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Luis Hernandez

Growth Marketing | Tech Startups and E-commerce.

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Giovanni Letellier Isak Thor Atlason

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Kyleigh Halsey, MBA

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Ilse Escobar

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Anusha Guggilla

Business Development Specialist at BlueQuark Research and Consulting™

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Great 👍

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TikTok for Business on LinkedIn: Introducing TikTok Works — a new series exploring how TikTok drives real… | 12 comments (2024)

FAQs

What effect does TikTok have on business? ›

TikTok helps to unleash entrepreneurs from all backgrounds

According to the research, owners of SMEs on TikTok are almost three times more likely to come from a diverse background*. The report found 14% of owners of SMEs on TikTok come from a diverse background, compared to 5% of SME owners not on TikTok.

How to link a TikTok account to a TikTok for business account? ›

From the log in page:
  1. Go to the TikTok For Business Log in page.
  2. Click Log in with TikTok.
  3. Sign in to your TikTok account or create a new one.
  4. Click Authorize.
  5. Select Create a new TikTok For Business account.
  6. Agree to the terms and conditions.
  7. Click Confirm.
  8. Create a TikTok Ads Manager account.

What is the downside of a TikTok business account? ›

Business Account Cons:

Though you get access to tons of commercial sounds, you still might not be able to hop on every trend you see. Limited Dueting Options: The restricted audio library also means that business accounts can't duet with just any video.

What are the risks of TikTok for business? ›

By maintaining a presence on TikTok, brands risk being associated with:
  • Censorship of user content.
  • Potential human rights abuses.
  • International political tensions.
Jul 25, 2024

What is the difference between TikTok and TikTok business? ›

TikTok business is designed for brands to launch campaigns and engage with audiences at scale, while TikTok personal is created with individual users and creators in mind.

How do I qualify for TikTok business account? ›

On the TikTok app or on TikTok.com, go to Settings, select Business Suite, and click Business registration. Upload the valid documentation as outlined to successfully submit your application for review. The list of documents may vary depending on your country.

What happens if you make your TikTok a business account? ›

Business Accounts are public profiles that allow brands and businesses to use our marketing tools to build a cohesive marketing strategy on TikTok. They're a good choice for: Businesses engaging consumers in an entertaining way. For example, businesses can create organic content that people on TikTok can engage with.

How does TikTok help your business? ›

You can also use TikTok to increase traffic to your website, app store, or e-commerce site. In-feed ads allow you to add links to your videos and drive interested users to your website. TikTok also helps with brand recall and recognition.

Is TikTok worth it for my business? ›

According to a recent survey 93% of marketers say that video is an essential part of their marketing strategy. And perhaps more importantly, 85% of users would like to see businesses produce more video content. TikTok is a great tool for creating video content.

How has TikTok impacted marketing? ›

TikTok has brought about a transformative shift in digital marketing. With a focus on short-form, engaging videos, the platform has challenged traditional marketing norms. One notable change is the emphasis on creativity and authenticity, encouraging brands to adopt a more genuine tone in their content.

How does TikTok algorithm work for business? ›

TikTok's algorithm works by analyzing thousands of signals by a user to determine what kind of content they most want to see. These signals — things like likes, comments, follows, and how long they spend on a particular video — determine what videos appear on their 'For You' page and in what order.

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